New Music and Arts Festival to Celebrate Tongu's Heritage, Promote Tourism and Advance the Tongu Promotional Agenda
ADIDOME, CENTRAL TONGU, GHANA — TERIA Foundation has announced plans to launch the Tongufest Experience, a new music, arts and cultural festival scheduled for March 2027 in Adidome, Central Tongu District, in the Volta Region of Ghana.
The festival aims to celebrate the rich cultural heritage of the Tongu Area while promoting music, arts, tourism, creativity and community development. It will provide a platform for musicians, artists, cultural performers, entrepreneurs and local businesses to showcase their talents, products and services.
Tongufest Experience is being developed as an annual event with the long-term vision of positioning the Tongu Area as a recognised destination for music, arts, culture and tourism.
TONGUFEST EXPERIENCE AND THE TONGU PROMOTIONAL AGENDA
Tongufest Experience forms part of TERIA Foundation's broader Tongu Promotional Agenda, a strategic initiative designed to promote the identity, heritage, tourism attractions, creative potential and economic opportunities of the Tongu Area to Ghana and the international community.
Through this agenda, TERIA Foundation seeks to create sustained visibility for Tongu, encourage tourism development, attract investment and build stronger platforms for local participation in the area's development.
A major component of this initiative will be the Tongu to the World campaign, which will use Tongufest Experience as a platform to showcase the tourism potential of the Tongu Area through five key tourism pillars:
RIVER TOURISM
Promoting Tongu's rivers, waterways, aquatic attractions and river-based experiences as opportunities for tourism, recreation and investment.
ISLAND TOURISM
Showcasing the islands of Tongu, their natural beauty, unique communities, lifestyles and tourism opportunities
HISTORICAL TOURISM
Promoting Tongu's historical landmarks, heritage sites, historical narratives and cultural identity to preserve its history and attract heritage tourism.
AGRICULTURAL TOURISM
Highlighting Tongu's agricultural potential, farming communities, local produce, traditional farming practices and agribusiness opportunities.
COMMUNITY TOURISM
Showcasing the traditions, hospitality, local food, festivals, cultural practices, businesses and everyday experiences of Tongu communities.
Through these five pillars, the Tongu to the World campaign will seek to encourage tourism investment, attract visitors, support local entrepreneurs and strengthen community participation in tourism development.
A VISION ROOTED IN TONGU
Speaking on the initiative, Amb. Walter Mawuli Gli, Founder and CEO of TERIA Foundation, described Tongufest Experience as a personal commitment to celebrating his heritage and contributing to the development of his home area.
STATEMENT BY AMB. WALTER MAWULI GLI
Founder and CEO, TERIA Foundation
"As a proud native of the Tongu Area, I believe the time has come for us to take a deliberate and collective approach towards promoting our identity, heritage, tourism attractions and economic potential.
"For too long, many of the beautiful attractions, historical narratives, cultural resources and opportunities within Tongu have not received the attention and visibility they deserve.
"I strongly believe that Tongu has enormous potential in tourism, music, arts, agriculture, culture and creative enterprise. However, potential alone is not enough. We must develop platforms, tell our stories, promote our attractions and create opportunities that will bring attention and investment to our communities.
"This is why TERIA Foundation is introducing Tongufest Experience as part of a broader Tongu Promotional Agenda.
"Through the Tongu to the World campaign, we intend to showcase five important areas of our tourism potential: River Tourism, Island Tourism, Historical Tourism, Agricultural Tourism and Community
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